WHY CONTACT OUR BIG DATA ANALYTICS AGENCY IN DUBAI?
The accelerating growth of the Internet has led to the proliferation of a large volume of data that allows companies to access a wide range of information about their customers and prospects.
Eminence, your Big Data agency, carefully and thoroughly analyses all this collected data and then constructs a well-established Big Data strategy in order to be able to conduct well-targeted marketing campaigns.
Big Data allows to access to colossal databases in real time and is often explained through these 3Vs:
- Volume: refers to the processing of the very large volume of data (terabytes and petabytes) generated every second from many different sources.
- Velocity: corresponds to the speed of data analysis in real time (a fraction of a second), but also to the speed of data creation and the speed at which data flows circulate.
- Variety: analysis of heterogeneous data (all types of formats). This refers to structured data (precise information located in a fixed field and in a predetermined format that allows machines to interpret and process it), unstructured data (all data that is not organized and cannot be easily interpreted) and semi-structured data (it is not structured but still associated with some information).
If we wish to further detail the definition, we will then find these additional 2Vs:
- Veracity: it is imperative that the information is filtered, purified and consistent in order to guarantee its quality, accuracy and, consequently, reliability.
- Value: Data are only useful if they generate value, which is why our Big Data analytics agency in Dubai helps you use the information to extract something valuable and facilitate the identification of new opportunities.
In order to satisfy the need to create more value, Big Data is expected to grow exponentially in the future as technologies evolve at high-speed. Contact Eminence, your Big Data agency in Dubai, to take full advantage of the opportunities offered by massive data collection and analyses.
EMINENCE, BIG DATA AGENCY, A GOLD MINE FOR EFFECTIVE MARKETING CAMPAIGNS
Big Data is in principle seen as an extension of digital marketing as well as e-commerce, in order to cope with the exponential growth in data volume. It aims to provide an alternative to traditional database solutions and analyses.
Mastering Big Data therefore appears to be a strategic challenge for brands that have the opportunity to make the most of this massive volume of data generated online, which has no limit. That is why our Data management agency is here to support you in this important step.
In addition, brands must make an effort in better understanding this profusion of information and how it operates in order to improve the ROI of their digital actions.
In any case, Big Data is a real opportunity to gain knowledge about new types of data and content, making your business more agile.
Eminence, your agency of Big Data analytics in Dubai, supports you in this crucial process of anticipating the behaviour and needs of your target audience in order to help you predict future trends.
BENEFIT FROM A GREAT ECONOMIC POTENTIAL THANKS TO OUR AGENCY OF BIG DATA STRATEGY
Being a real asset for brands, the data collected provide an in-depth knowledge of consumers, particularly about their behaviour and purchasing intentions.
The intelligent use of data appears therefore to be an inescapable need for advertisers in order to obtain very specific information about the profile of their consumers.
To effectively use the data collected, it is important to process them individually, then segment them using mathematical algorithms, and eventually deploy customized actions in real time.
Depending on your target and objectives, our Big Data agency benefits from a recognized expertise in this field thanks to its advanced technological arsenal.
Our Data management agency helps you establish a Big Data strategy which will enable you to anticipate your customers' needs in order to send the right message to the right person at the right time, which will allow you to obtain an immediate ROI for your brand.