#Listen #Communicate #Engage: you definitely should bear these three words in mind while managing your social networks. Indeed, in order to transmit the appropriate content to your users and build a relationship with them, you must first understand what they are interested in.

Eminence, your social media agency, supports you in animating your social platforms in order to increase your community's engagement, which will help you broaden the extent of your brand awareness.


Let's begin by defining the difference between network and community. A network consists of a group of individuals who have rather weak ties to each other, while a community is composed of individuals who maintain strong ties with each other. Therefore all the participants know each other and each of them has to maintain a role and a place.

Nowadays, belonging to a community becomes a growing need in our society, which is why lots of individuals are members of virtual communities.

A community on a social network is therefore a group of individuals who join together around a common interest. Brands have understood that they can benefit from this situation by listening to their audience. Indeed it enables them to engage their customers through their community and encourage them to take an active part in developing a sense of belonging.

Achieving an efficient management of your community and reach your marketing objectives is not an easy task. This is why the experts of our social media marketing agency take care of your communities. With our specific technological tools, we manage your platforms and communities strategically and qualitatively.

Our community management agency in Dubai handles the interaction with your communities, broadening them by converting influential Internet users and creating the necessary content to animate them. It is these influencers that will allow your brand to have a stronger impact on social platforms.

Moreover, the specialists of your social media agency work on your community management strategy with the primary goal of generating qualified traffic to your site and therefore boost your contacts and conversions.


Today, any brand has to be present and active on social platforms. Indeed, one of the first action of a potential customer is to find information about the brand, this includes its website, as well as its pages on social networks.

A brand existing on social platforms has to animate its communities, engage its fans and followers and interact with them. Such actions will enable a better referencing and will increase your conversions.

Moreover, our social media marketing agency has created varied service packages related to community management, which can also be personalised on a case-by-case basis to satisfy everyone's needs.

Eminence, your community management agency in Dubai helps you implement a global digital strategy that will be efficient instantly and sustainable over the long term, allowing you to increase your turnover.



  1. Strategy: it is absolutely primordial that we begin by determining together what kind of strategy you desire to apply on social networks. This also comprises the definition of the objectives you want to realise in order to evaluate the performance of this strategy.
  2. Recruitment: this stage consists in attracting more Internet users to your different social networks in order to extend your communities and thus widen the scope of your brand awareness.
  3. Engagement: this is about successfully animating your social platforms in an adequate manner in order to produce reactions in your community. Creating an interaction between your brand and your users will allow you to build a close relationship with your target audience, making the next step easier.
  4. Loyalty: once you have succeeded in getting your community to engage on your social networks, the process of establishing your community's loyalty begins. This means that your users will easily keep your brand in mind.

Community Management: the pillar of your digital strategy

In order for the power of social networks to become a real marketing strength for your brand, you have to rely on great community management; otherwise you risk missing the opportunity. We therefore advise you to collaborate with specialists such as those of our community management agency in Dubai.

With an obvious strategic dimension, community management focuses on expanding the visibility of your brand on social networks, increasing your community's commitment and gaining exposure. 

It is thus fundamental for your brand to include into its digital communication strategy the consideration of its prospects, customers and consumers.

To do so, determining your communication objectives on social networks (Facebook, Twitter, LinkedIn, Instagram, etc.) becomes an obligation in order to effectively touch your audience and positively impact your business.

For an effective community management, you need to elaborate an editorial strategy that can help you catch the attention of your audience, while developing your communication messages with relevance.

Eminence, your community management agency in Dubai, guides you in the construction of a digital strategy that will allow you to grow on the social web.

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