CLEAR VIEW OF KEY MESSAGE , VISION AND TARGET AUDIENCE
Before you decide which measures you would like to integrate in your Digital Marketing Strategy, you first need to ask yourself the following questions:
- What is your corporate message?
- Your company targets and your online-vision?
- The additional value of the Internet use?
- Initial position and market situation?
- Target audience?
- Monitoring mechanisms?
- Advertising methods?
Eminence, your digital marketing expert can help you answering your questions and define the measures tailored to your company.
MEASURES FOR A SUCCESSFUL DIGITAL MARKETING STRATEGY
The acquisition of new customers is shifting more and more to the Internet.
The online positioning of a company is an essential competitive factor and mostly the first contact point for potential clients.
The most important digital marketing measures are:
Your website is your business card in the Internet. Customers are more and more doing online research before a purchase, thus your Internet site should contain extensive information about your company and products.
Inbound- and Content Marketing
Inbound Marketing and makes your company visible and attractive on the Web. With needs-based and targeted-oriented content you can arouse attention and strengthen your position as an expert. Also try to integrate your customers with your content in order to create an additional benefit for them and for your company, as well.
SEO and SEA
Targeted SEO (search engine optimisation) measures and SEA (search engine advertising) are indispensable to have a better positioning and notoriety in the search engine results. The Google Search Engine is the touch point number one for every target audience. To have a good ranking in the SERP (Search Engine Results Page), relevant Keywords, backlinks and high quality content are crucial. Eminence, your display marketing agency in Geneva and Dubai helps you to optimize your ranking, notoriety, keywords, backlinks and content!
Reach out to your target audience through your social media. With over 3 billion Internet users worldwide, of which 2 billion are active on social networks, it has become essential to develop a social strategy that can help develop your visibility and increase sales of your products and services. You can use the help of a digital communication agency to boost your social media.
Increase your customer proximity with information, communication and interactions on your company Blog. Blogs with a relevant content offer to their website 434% more indexed pages, and 70% of users prefer discovering a brand by reading interesting articles rather than seeing advertising spots.
Keep your target audience up to date with specifically e-mails about news and offers. Valuable e-mails are strengthening your client relations and help you identifying new Cross-Selling and Up-Selling potentials.
FURTHER STEPS TO YOUR SUCCESS
Digital Marketing is a means to an end and not an end in itself. Thus, it is very important for your company to define measurable goals and a relevant strategy.
Thanks to the expertise of Eminence, your digital marketing agency in Geneva, you will implement a powerful digital marketing strategy and increase your ROI.
Eminence, your partner for:
- Digital marketing audit
- Strategic advice
- Website development
- Digital communication
- Social Media Management
- Web data analysis
- SEO & SEA
- CRM Management
- Inbound Marketing
- Creative concepts
Boost your e-business now, contact us !