WHAT DOES AN EMAIL MARKETING STRATEGY REALLY CONSIST OF?
Emailing is one of the main areas of digital marketing and gives you the possibility to inform your target audience about your new products and updates. With an adequate digital marketing and emailing strategy, you will not only raise your brand awareness, but also your creation of leads and customer loyalty.
Our agency of email marketing services in Dubai guides you in this fundamental step to consolidate your customer relationships and also supports you identifying new cross-selling and up-selling opportunities.
WHY CONTACT OUR EMAIL MARKETING AGENCY?
Eminence, your specialist in email marketing services in Dubai, takes care of the entire management of your email marketing strategy, which is a crucial lever to guarantee the best possible return on investment. However, like any digital marketing lever, an email marketing campaign is only effective, and therefore useful, if it is used correctly.
At Eminence, agency of email marketing in Dubai, we guarantee the deliverability of your email marketing campaign thanks to our specialists in marketing strategy and content strategy who can advise you on the direction to take, so as to optimally target your audience and turn your prospects into clients.
To do this, the digital strategy specialists of our email marketing agency in Dubai will establish an email marketing strategy adapted to your needs and goals. In order to elaborate the most effective email marketing campaign possible, we will work on an appealing design with eye-catching visuals, customized and adapted content with reliable and clear sources of data, then we will also manage the sending and follow-up.
Our emailing platforms ensure you database security, good opening rate thanks to an optimization of the content of your emails and the guarantee that they will not be classified as SPAM.
THE STEPS OF THE EMAIL MARKETING STRATEGY IN UAE IMPLEMENTED BY EMINENCE
In order to realise the pre-defined goals and thus achieve a successful email marketing strategy, our email marketing agency will use a clear and precise approach.
- We authenticate your marketing emails with high-performance systems and tools.
- We verify the sender's reputation with tools that allow us to know if the email address or IP address you use for your mailings has been banned or not from your prospects' and customers' inboxes.
- We set up a strategy that allows the progressive development of your reputation in order to create and strengthen a trusting relationship with your subscribers.
- We only send emails to consenting subscribers.
- We work on the coding of your e-mails to ameliorate deliverability.
- We perform a specific targeting of your customer groups by sending emails with clear, high-quality and customized content for them.
- We check the follow-up of your e-mails and the bounce rate.
WHAT ARE THE BENEFITS OF EMAIL MARKETING SERVICES FOR YOUR BUSINESS?
An emailing marketing campaign allows you to realise several objectives:
- Find new customers for your society
- Build customer loyalty among your existing clients
- Engage your customers and prospects through special actions, events, commercial offers, etc.
- Demonstrate your expertise through the delivery of quality content
Finally, to further optimize the opening rate of your emails, we create emails adapted to different formats and messaging software. Indeed, Eminence integrates responsive web design technology into its marketing emails so that they can be perfectly consulted on any type of devices.