WHY IS AN INBOUND MARKETING STRATEGY SO IMPORTANT?
In a context where competition is increasingly fiercer, companies must reboost their marketing strategy and improve their digital visibility to attract visitors. Indeed, traditional marketing, also called outbound marketing, which consists in the use of advertisements (TV, radio, magazines, etc.), is now perceived as too intrusive by many individuals.
Moreover, outbound marketing broadcasts the same message to a mass audience and therefore does not offer a personalized experience to each individual; on the contrary it targets everyone without any particular distinction. The impact of the communicated message in a traditional marketing context is therefore increasingly lower and generates less and less return on investment.
In order to solve this problem, the inbound marketing strategy has appeared. This technique is based on the creation of an interesting content adapted to a particular prospect, as well as to his position in the purchasing process (simple visitor, lead, future customer, etc.). This method therefore uses a marketing strategy that consists of personalizing the customer experience and thus offering a unique experience tailored to the individual profile and behaviour of the prospect.
This technique focuses first on creating a qualitative content in order to attract people to your brand and products through an attractive website and blog. Indeed, by offering the right content, in the right place and at the right time, your message will be perceived as more relevant by your target audience and will therefore gain in strength. Then, this technique will consist in converting these visitors into leads, and finally to turn them into customers thanks to diverse tools that will be mentioned later on.
Being the most effective method to generate business opportunities through the web, it therefore appears to be a version of digital marketing that encourages Internet users to visit a company's website with the aim of taking advantage of it.
Eminence, inbound marketing agency in Dubai, guides you in this crucial process by helping you produce and distribute quality content to generate a qualified audience, and then convert it into identified prospects who will later become customers.
WHAT ARE THE ESSENTIAL TOOLS TO IMPLEMENT?
Our inbound marketing company uses numerous digital marketing tools, such as newsletter campaigns, CRM tools and social networks to manage your customer relations. All these tools will allow you to take care of your client relationships, build customer loyalty and recruit new contacts.
In addition, having a website that is attractive to your target audience and having relevant, high-quality and interesting content will allow you to present your offer in a relevant way. This will allow you to identify your visitors, obtain their e-mail address through contact forms, and finally contact them again to try to convert them later on.
During the process of acquisition and traffic conversion, powerful tools such as Hubspot allow you to measure in real time what works on your website and generates traffic, as well as elements that produce little added value and therefore require improvement.
In traditional marketing, the budget is based on mass advertising and has been significantly increasing during the past years, which is why more and more companies are encouraged to transfer these amounts to this new inbound marketing strategy approach, which appears to be more efficient.
Contact our inbound marketing agency to support you in this vital step!
WHY CONTACT OUR INBOUND MARKETING AGENCY?
Many companies are opting for this modern approach of marketing in order to generate traffic on their web platforms, to the detriment of often unpleasant promotional messages.
This new marketing approach is therefore a concept that aims to transform the visitor of the site into a prospect, in order to give him a personalized experience in order to convert him into a customer.
In order for this technique to become a strong marketing force, your company must use tools that will allow your site to target a qualified audience, and therefore generate traffic.
As an inbound marketing agency in Dubai, Eminence supports you in the implementation of an inbound marketing strategy to enable you better target and qualify your audience, and thus obtain a better return on investment (ROI).