WHAT IS AN Omni-channel COMMERCE?
The development in new technologies, associated with the growth of e-commerce, has led to the emergence of omnichannel marketing. It is a concept that profits consumers above all, because they can build their shopping experience as they wish thanks to their Smartphone, PC or tablet.
Indeed, the democratization of smartphones has significantly transformed the purchasing behaviour of consumers, who are now oriented towards customization and loyalty. This digitalization of commerce has therefore obliged retailers to take into account the new connected behaviours of consumers, making it vital to opt for an omnichannel strategy.
It seems therefore evident that the concept of omnichannel commerce focuses on the overall consumer experience through the complementarity of digitalization and retail outlets.
THE IMPORTANCE OF AN SEO AND SEA STRATEGY IN YOUR OMNICHANNEL STRATEGY
Any company is dependent on its position on the Internet to increase its notoriety and boost its traffic. There is no doubt that an omnichannel strategy requires a presence on the leader positions of search engines in order to attract customers to the company.
At Eminence, agency of omnichannel marketing in Dubai, we also have specialists in referencing and they will work with diverse tools to improve your SEO and SEA, and therefore, your advertising campaigns, whether it is for the moment or for the long term.
SOCIAL NETWORKS: THE HUB OF YOUR OMNICHANNEL MARKETING
Nowadays, social networks are inevitable crossroads for enterprises moving towards an omnichannel customer experience model. Our community managers take care of the strategy to implement on social networks, the interaction with your communities, as well as the content in order to present your company under the best conditions and ease the dialogue.
Eminence, your agency of omnichannel solutions in Dubai, does not hesitate to use other sales and prospecting tools, including emailing, to inform on the launch of your products and promotional offers.
OMNICHANNEL COMMERCE: AN OPPORTUNITY TO BE SEIZED FOR THE PHYSICAL TRADE
Faced with an increasing digitalization, retailers must take advantage of connected objects through the development of customized services.
The use of new technologies is an unexpected chance that can generate real added value in the interaction with clients. Knowing that customers want to benefit from comparable advantages to those when purchasing online, physical retailers are obliged to adapt to this change by integrating e-commerce tools to propose more personalized offers to clients. To last in an environment where customers are adopting new consumer habits, it is crucial for companies to address their digital transformation, and this requires the convergence of channels.
The diversification of points of contact with the client (physical retail, connected shop, social networks) is an opportunity for your business, especially since it encourages consumers to consume more, provided you undertake a digital transformation to switch to an omnichannel strategy of sales. The arrival of the Internet has modified the situation and contributed to the emergence of new functions in commerce, such as online orders, home delivery and price comparison.
In other words, Eminence, your agency of omnichannel marketing in Dubai, guides you in implementing an omnichannel strategy that will be able to improve your conversion rate and increase the value of your enterprise to your clients.
THE ADVANTAGES OF OMNICHANNEL SOLUTIONS FOR RETAILERS
Brands benefit from certain advantages by promoting a resolutely omnichannel customer experience, and in particular a prosperous return on investment.
The personalization of the customer journey during an omnichannel customer experience makes it feasible to gather customer data, provided that they are used properly. The use of information from consumer buying behaviour allows retailers to better know the buyer and exchange with them to build customer loyalty. As a result, the omnichannel marketing is a weapon that ensures an efficient return on investment.
In addition, it seems primordial to meet the new demands of consumers who want above all to benefit from a unique experience, regardless of where they connect from and the time they choose to make their purchases through their device.
Eminence, your agency of digital marketing, specialized in omnichannel commerce in Dubai, develops a marketing strategy for your society that can respond to the transformations in purchasing behaviour, while at the same time encouraging customers to use an increasing number of channels.