Bodyline Center
Bodyline Center is a slimming institute located in the heart of Geneva, Switzerland, on the Rue du Marché. They offer the latest technologies for weight loss, tailored to the needs of each of their clients’ goals. With over 10 years of experience in the field of slimming and nutrition, Bodyline Center has always put their customers first. Bodyline Center focuses on providing professional and quality services. The institute is an elegant and renovated environment that will ensure each client enjoys a delightful moment of well-being.
The challenges
Increase the visibility and brand awareness of Bodyline Center
Develop the social media community and key audiences
Convert social media followers into qualified leads and increase traffic to the site
Strengthen the online interactions and build brand trust
Our strategy
First, Eminence's Social Media experts conducted a competitive landscape. Benchmarking Bodyline Center’s direct competitors and auditing the global slimming market in order to identify successful strategies and trends in the industry. Then, Eminence set the social media objectives to meet the institute’s marketing objectives. Eminence also established a clear positioning based on the brand’s DNA, best self and the customer’s expectations.
Then, in order to determine a consistent and quality content marketing strategy, Eminence established a friendly and helpful tone of voice to reflects Bodyline Center’s welcoming nature and expertise. Afterwhich, Eminence created key audience personas to identify Bodyline Center’s target audience and understand their behaviour. This is important to know what types of publications the key audiences prefer to see on social media. Today, Bodyline Center is present on Facebook and Instagram. Each network has a very specific strategy, with a carefully crafted editorial planning, quality visuals and dynamic animations to optimize their social media performance. Each week sharing engaging visuals and videos thanks to the creativity of our graphic designers. By incorporating the key principals of Bodyline Center: we share weekly healthy recipes, motivational quotes, slimming tips and tricks as well as monthly. In addition, our copywriters create monthly blog articles that are SEO optimised which take into consideration the latest trends in the industry.
In order to boost Bodyline’s brand awareness and increase engagement on Instagram, we opted for collaborations with popular local influencers (macro, micro and nano influencers) that represent the key values of the brand. We invited these Swiss local bloggers to discover the institute and highlight the core values of the Bodyline Center. They then relay to their audiences the range of treatments as well as their personal experience at Bodyline Center. So far, this has significantly raised the local awareness, interest and rapidly increased sales. To create high quality content for social media, every two months, our videographer covers the different events and new slimming technologies at Bodyline Center, which Eminence shares Facebook and Instagram. Eminence creates monthly dynamic Instagram Stories and shares them in the highlights to attract attention and ensure brand visibility. At the end of each month, Eminence does a monthly social media report using key tools such as Google Analytics and Facebook’s Business Manager to ensure that our strategy is working. Taking into consideration the key industry trends and optimising the content and strategy accordingly.