Emil Frey Geneva Acacias
Emil Frey Geneva Acacias is a car dealer, specialized in the sale of BMW and MINI cars on the Geneva market.
With 90 years of experience in the automotive sector, it has remained faithful to its credo: quality vehicles at reasonable prices and professional work. The company has a fleet of more than 100 vehicles in Geneva Acacias.
Challenges
Building and developing a community on social networks
Increase the visibility of the company
Generate qualified traffic on the site via social networks
Increase the number of conversions via social networks
The strategy
The community management of Emil Frey Geneva Acacias began in February 2016. We set up a strategy of presence on the social networks, specific to the car dealership which required a complete competitive benchmark and which subsequently articulated around three main phases: listening, measurement and analysis.
And of this, a fourth phase resulted: the definition of the global strategy, to adopt on the social networks, which will meet the needs and the objectives.
Emil Frey Geneva Acacias is now present on Facebook, Instagram and Twitter. We have established a strategy specific to each social network, taking into account the different target groups of the client. The shared content is adapted to the needs of each targeted target: for example, more informative and innovative content is broadcasted on Facebook, while on Instagram we have opted for more content aimed at a young audience with a preference for beautiful and new cars.
The three main objectives of the presence of Emil Frey Geneva Acacias on social networks are to generate traffic to the site, push for conversion, and increase the reputation of the brand in French-speaking Switzerland. These 3 objectives have been successfully met!