Case study

ICFLIX

6775 application downloads in 30 days

ICFLIX

ICFLIX is an international online platform for watching unlimited movies, TV series, documentaries and cartoons. Through their basic or premium account, users can access, at different scales, the content of the site.

Challenges

1

Boost the number of registrations

2

Generate qualified traffic

3

Minimize Campaign Costs

4

Promote and develop the application

The strategy

To get relevant feedback on SEA campaigns we started with a very detailed structure in search and display (48 campaigns). To increase the number of conversions, we created generic and specific landing pages to themes, matching the expectations of the target.

Simultaneously we promoted the application on ANDROID and IOS through messages in direct correlation with landing pages and ads.