ICFLIX
ICFLIX is an international online platform for watching unlimited movies, TV series, documentaries and cartoons. Through their basic or premium account, users can access, at different scales, the content of the site.
Challenges
1
Boost the number of registrations
2
Generate qualified traffic
3
Minimize Campaign Costs
4
Promote and develop the application
The strategy
To get relevant feedback on SEA campaigns we started with a very detailed structure in search and display (48 campaigns). To increase the number of conversions, we created generic and specific landing pages to themes, matching the expectations of the target.
Simultaneously we promoted the application on ANDROID and IOS through messages in direct correlation with landing pages and ads.
The results
Applications downloaded
6775CTR of Google ads
6.12%CPA of SEA campaigns
CHF 7.13