Case study


62.000 visitors came from natural research in 6 months


For more than 70 years, Taxiphone has enabled the Geneva population and tourists to quickly get a taxi, 24 hours a day, 7 days a week. From a high-quality call center, it simplifies the connection of customers with more than 750 taxi drivers in Geneva.



Work on brand awareness


Generate qualified traffic


•Make SEO the main source of traffic acquisition


Be on pole position on keywords with a large search volume

The strategy

The new website of Taxiphone was created by Eminence in 2013. The SEO strategy had to be thoroughly thought out and implemented, from the construction of the site, taking the challenges that were set into account.

We divided our strategy into three aspects: Wording strategy, Onsite optimization, and Offsite optimization.

The choice of strategic keywords was a decisive step for the success of the strategy of natural referencing. A better choice of keywords enabled us, among other things, to build a simple and efficient structure, to structure the content and to write relevant content that meets both the direct expectations of the surfers and the instructions of the search engines.

We started our SEO actions by on-site optimizations, that include the installation of title tags, Meta description tags, URLs rewriting, redirects, images, load times, etc., and by optimizing content. This last point is one of the most important variables of SEO. In fact, it is the content that explains to the search engines the subject of your pages. We therefore based ourselves on the keywords defined during the wording strategy and ensured:

  • Keyword density
  • Titles h1 - Title of the article
  • H2 / h3 / h4 - The headings
  • Alt attribute of images
  • Bold (<strong>)
  • Internal mesh with anchors

We then launched a netlinking campaign by searching for quality links from high profile sites. This strategy of external linking has allowed the site to rise considerably in search engines

During all these phases, we carried out weekly and monthly audits to ensure the proper functioning of the SEO strategy and to take the necessary steps to adapt to search engine updates.