MARKETING TARGET AUDIENCE profiling TO OPTIMIZE YOUR DIGITAL STRATEGY
An optimized digital strategy takes into consideration the fact that each individual is unique because they have their own behaviour, interests, and aspirations. To better reach its target audience, any enterprise should drive its strategy by carrying out actions dedicated to each classification of consumers, prospects or visitors. This is why it is crucial to develop a segmentation in order to know the typical profile of each segment and thus achieve the most effective customer profiling.
To achieve this objective, it is essential to analyse your audiences bearing in ming the information available in databases, obtained through web tracking tools and information related to transactions and Internet users' behaviour both online, on social networks and offline. All these approaches make it feasible to define the behaviour, expectations and interests of each segment: this is what is called customer profiling, or target audience profiling.
Eminence, your audience data and profiling agency in Dubai, will support you through the following process to guarantee the success of your marketing target audience profiling strategy:
• Definition of KPIs suitable to customer's needs
• Setting up personalized objectives
• Primary and secondary data collection
• Creation of a dashboard
• Implementation of weekly, monthly, quarterly and other reports and analysis
• Decisions and recommendations
DEFINE PERSONAS BUYERS AND SCHEDULE DEDICATED ACTIONS
In order to design a real personalized, dynamic and automated marketing animation, you will need to apply the method of customer profiling marketing and buyers personas, or customers personas. In other words, you will need to compose a complete fictional profile of a customer or prospect that corresponds, in every respect, to your ideal target.
In the marketing area, personas are fictional characters symbolizing a target group or segment as part of the development of a new product or service or a marketing activity as a whole.
To achieve customer targeting and create this standard profile, you must draw up your "identity card" of your persona by identifying the following elements:
- Socio-demographic characteristics: age, gender, level of education
- Professional environment: responsibilities, company size, title
- The decisions your persona faces on a typical day
- What solution is he or she looking for in your products and services?
- What are the obstacles when buying with your product?
- A customer's sources of information when considering a purchase
- The criteria that count most in his purchasing decision
- The key points in choosing a supplier
Thanks to the characters designed for your customer profiling, your target groups will have a human face, which will make it feasible to answer the numerous questions raised by the design, promotion and distribution of your product or service.
Our marketing target audience profiling agency in Dubai will help you design personas that allow you to deliver content and messages which captivate your target audience. It will also allow you to customize your marketing actions for diverse segments of your audience.
For instance, rather than offering the same platform for all its users, an e-commerce company can personalized the products highlighted on its home page according to the different visitor profiles observed and the desired customer targeting.
Similarly, rather than providing the same generic newsletter sent regularly to its entire database, a marketer who has defined a marketing targeting strategy and identified personas customers will be apt to personalized his e-mails to each individual and regulate marketing pressure according to the mechanisms dedicated to each profile. Our customer profiling agency in Dubai will therefore assist your company to appear less invasive to your customers and increase your chances of achieving your various objectives through adapted and personalized actions defined through a marketing target audience profiling strategy.
RELY ON OUR KNOW-HOW TO MEASURE YOUR DIGITAL ACTIONS!
To ensure you a skilful target audience profiling of your Internet users' profiles, take advantage of our team of specialists in data analysis and interpretation, in order to achieve a precise customer targeting that meets your consumers' expectations.
Eminence, your digital marketing agency in Dubai, expert in audience data and profiling, therefore transforms customer profiling into an efficient tool capable of improving your marketing processes, while guaranteeing that you build real close relationships with your consumers. We are specialists in implementing appropriate communication strategies, and we work closely with you to increase your conversion rate and return on investment (ROI)