EMINENCE HELPS YOU TO MEASURE THE PERFORMANCE OF ALL YOUR DIGITAL PROJECTS
The evaluation of each marketing action is a must. But it is a delicate mission, which requires the application of pertinent KPIs, based on defined objectives. If you don’t know how to choose these KPIs, and you neither have the time nor the requested resources, contact Eminence!
Eminence ensures you a return on investment on your web marketing strategy. Our experts work with you on the following points:
- Definition of the KPIs adapted to the clients’ needs
- Implementation of personalised objectives
- Collection of primary and secondary data
- Creation of a dashboard
- Reporting and analysis on a weekly, monthly or quarterly basis
- Decision and recommendation
After having established a dashboard, we analyse the data and operate the reporting in order to control and to optimise your KPI. We also realise your tracking plan and your marketing campaign in order to estimate and measure your results.
HOW TO MANAGE AND MEASURE YOUR DIGITAL ACTIONS
KPIs are essential elements for the management of your company. These performance indicators are tools, which help you in decision-making and also to choose the good KPIs to optimise the performance of your commercial and marketing strategy. For an ideal management, the KPIs in your respective sector have to be personalised and updated on a regular basis.
A good KPI is clear, adjusted and allows responding to the following objectives:
Eminence will take over your Digital Marketing KPIs to assess your key metrics and performances. No matter what your digital objectives are (customer retention, client acquisition, new product or service, increase the traffic on your website, etc.), Eminence will choose for you the adequate KPIs to manage your present and future success.
With our selection of KPI, you will be able to identify the strengths and weaknesses of your digital strategy and at the same time boost your performance.
HOW TO MANAGE AND TO MEASURE YOUR DIGITAL ACTIONS
The team Eminence is Google Analytics and Google Tag Manager certified. We analyse for you the results of your actions to identify the axis of optimisation and adjustment whilst keeping in mind the return of investment of your strategy and webmarketing as the main objective.
For this purpose, Eminence is using the latest technology tracking tools: