What are the steps to do for an effective web analytics strategy?
There are numerous web analytics solutions companies can use to measure their performance such as Google Analytics, Webtrends and Digital Analytix. Therefore, companies can no longer ignore them.
The setup of a successful web analytics strategy needs a meticulous analysis of your traffic origin. It also needs to study your visitors’ online behaviour to extract relevant statistical data and help you get an accurate idea for your strategic decision deployment.
This is where Eminence shows up and identifies the most profitable traffic sources to optimise your website and marketing actions conversion rate.
Indeed, we define the Key Performance Indicator (KPI) of your website and establish strategic objectives depending on them for your project success.
Thus, we define the actions to do in order to improve your website and marketing actions efficiency. This means numerous actions that will effectively improve your performances.
Thereby, installing an efficient web analysis tool such as Google Analytics is mandatory to collect and analyse a maximum amount of information.
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