UX, what is it exactly?
The UX or user experience is an essential part that covers how a website or application is perceived by its users based on ergonomics, quality of navigation or content.
True epicenter of marketing concerns, the UX is designed to increase the conversion rate, in this case the transition to the act of purchase, provided the service has a commercial purpose.
The UX is a central communication tool that addresses all the concerns of users: a major challenge, especially for brands that care about the overall feel of their products.
In short, all brands need to better think about the design of their websites so that the user is confident and finds the information to arouse in him a desire to interact with the site.
What is Responsive Design?
Since the explosion in smartphones and tablets use, the display resolutions became numerous and poor adaptation of a website can sometimes make the user experience difficult.
The responsive design is a set of development and graphic design techniques which help you create a website that automatically adapts depending on the space available on the screen. Whether it’s a smartphones, tablets, television screen or desktop computer monitors, the goal of this technique is to design navigation modes for each media.
The responsive design is a strategic solution allowing websites a more enhanced reactivity that adapts to different screen resolutions available.
Le The Responsive Design: effective solution for a perfect user experience
Brands that aim to attract traffic must have a website that can adapt in an instant to the screen size of the navigation device used for the check, whether a computer desktop, tablet, smartphone or connected TV.
Certainly, Responsive Design presents itself as a true ergonomic challenge for designers, but it remains an effective solution to offer a user experience that is consistent with the intended use.
In sum, Responsive Design seems to be the essential solution for we sites that are able to adapt to new connection modalities, especially as users connect more and more often from their phone or tablet.
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