STRATEGIC AUDIT: A NECESSITY TO EVALUATE THE PERFORMANCE OF YOUR COMPANY
In order to be apt to elaborate an adequate and pertinent digital marketing strategy and identify what actions are required, it is fundamental to understand your company and its market as a whole. This is why it is imperative to execute a brand audit.
Indeed, a marketing audit is an in-depth examination of a company's main marketing axes in its environment and the means used to carry out its various actions. This makes it possible to determine strengths and weaknesses, brand DNA, the history of the company's actions, as well as the market in which you desire to position yourself, as well as the trends and competitors of the market. In this way, you will get a global picture of your brand and be able to choose the adequate marketing levers to put in place and position your marketing strategy.
Eminence, your digital marketing agency in Dubai, uses powerful digital marketing audit tools to perform a complete audit of your brand, and therefore evaluate the relevance and effectiveness of your company's marketing actions. This will allow us to acknowledge the difficulties your brand has to deal with and then find solutions to apply.
In order to do this, our website audit company performs the following analyses:
- An analysis of your brand's goals and positioning
- An analysis of the current strategy
- An analysis of the internal environment of your company (strengths and weaknesses)
- An analysis of the external environment of your brand (opportunities and threats)
- An analysis of your brand’s micro and macro-environment (analyses of political, economic, social, technological, environmental and legal forces).
After having analysed these different aspects, our digital audit agency in Dubai provides you with strategic recommendations to help you implement more efficient marketing actions and therefore help your company to grow.
OPERATIONAL AUDIT TO ANALYSE YOUR MARKETING ACTIONS
The brand audit also comprises a detailed analysis of the technical and operational features of the actions carried out on each of the levers of the digital strategy. Thanks to the digital marketing audit tools of our website audit company, we can also analyse the following areas:
As you will have understood, the levers to examine in a marketing audit are numerous and often necessitate specialists in the field in order to perform a relevant brand audit and thus be able to determine the areas that need improvement.
The experts of our website audit company in Dubai uses very performing digital marketing audit tools in order to provide you with a complete diagnosis and offer you optimization recommendations that will enable you to generate more traffic on your web platforms and thus increase your ROI.